It’s cricket season in full swing and when most campaigns are like telling loud, larger-than-life stories – enter super.money, India’s fastest-growing UPI app, which has taken a very different route. Built on the simple insight that today’s people don’t need gimmicks that go over the top but actually need more value, this campaign is based on one clear idea: when the product delivers, you don’t need to oversee it.
Salman Khan delivers this message and the first film in the series sets the tone. It gives the exact moment to put a routine line and the unnecessary drama is immediately deleted – “Lo bol diya” – it captures the essence of just saying enough and moving on. The message arrives and the drama is ruined.
super.money is creating an innovative vision at a time when young India is moving away from false promises, complex rewards and endless status. They want simplicity, transparency and real value in every conversation. The film repeats what it stands for – “No Drama. Only Cashback” – a promise to return real money of 5% on every merchant’s payment, without hidden conditions or schemes.
The upcoming films that are expected in this much awaited season of cricket will build on this tool across various levels; from vanity vans to stylized shots, each favors the usual advertising clichés – dramatic style, over-produced settings or over-the-top storytelling. Instead, this campaign relies on a consistent creative approach: cut and let the product speak for itself.
This approach reflects the broader philosophy of the super.money brand. As a platform focused on everyday payments, it is designed to make it easy, fast and truly rewarding.
Commenting on the campaign, Prakash Sikaria, Founder and CEO, super.money, said, “The upcoming cricket season is one of the most competitive marketing spaces in the country, and brands often respond by raising their voice. We wanted to take a different approach. interact with money today – quickly, easily, and with the expectation of real rewards.”
Talking about his latest online venture, actor Salman Khan said, “I love the products I am associated with and this one was special. I have teamed up with the super.money team who have created one of the best UPI apps. Aaj ki young generation wants convenience and convenience, and super.money offers a great UPI experience. Seedha hai… it’s simple.
In addition to this, Adarsh Atal, Chief Innovation Officer, Quotient Ventures, said, “super.money gives everyone money, doing everything. No old cards and random gifts. If they removed the symbols and performances from the rewards related to the payment, we thought, ‘why not do it from advertising as well?’ to do this with Ayappa”.
Built on the core promise of real cashback on UPI payments, the campaign reflects the reality of the product and the evolving expectations of young India – where value is measured not by requests, but by results.
The campaign also marks another milestone in super.money’s growth journey as it continues to expand its presence in India’s rapidly evolving digital payments system. Backed by Flipkart, the platform continues to create an offering based on trust, transparency and tangible user benefits.
With a season defined by spectacle, super.money keeps it simple: no drama, just cash back.
Campaign Credits: Agency: Tilt Brand Solutions
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